Design House: Pedram Couture
“I want to create something beautiful and iconic that is pleasing to the senses, both visual and tactile. It is important for me to create an emotional response.” – Pedram Pasha Taheri
An innovator of the fashion industry who has made an iconic mark at New York Fashion Week, Los Angeles Fashion Week, and New Orleans Fashion Week is inspiring the fashion world with an exclusive detailed and expressive style. Mr. Taheri’s designs have been worn by celebrities such as Christina Milian, Shantel Van Santen, Serayah McNeil, Nicole Williams, Nathalia Ramos, Gretchen Rossi, Carmen Au, Leyla Milani, Robin Barnes, Tamika Lee, Miss Louisiana for Miss USA pageant, Lilly Ghalichi and Asifa Mirza, and Persian entertainers like Sepideh and Leila Forouhar to name a few.
All eyes glued to all the beautiful women who strut the red carpet wearing a Pedram Couture gown. When someone comes in the room wearing a dress created by Pedram Pasha Taheri it is irresistible not to turn around and admire the elegance and charm in how the ladies wear the gown. I’m delighted to share my interview with prominent fashion designer Pedram Pasha Taheri. He is a hardworking and charming designer who in the near future I am very eager to enjoy a Pedram Couture exhibit accompanied by the Met Gala. -BM
1. Tell me about yourself. Where are you from? What are your educational backgrounds?I am Persian I moved to states when I was 12. I attended Louisiana State University where I studied interior design and minored in fashion apparel merchandising. My passion has always been to create and transform things into something beautiful. So I always wanted to do decorating and to create gowns. I graduated back in 2006 and we are located in New Orleans, my second home is Los Angeles, CA where I go once a month and stay two weeks or so. I had moved to Los Angeles, CA for about 8-9 months in 2008 where I worked at clothing company for men dressing celebrities, athletes but I always – wanted to do something on my own. My passion was always women’s clothing; bridal and evening wear.
2. What does fashion mean to you? How would you describe your personal style?Fashion is pretty much a lifestyle! Everyone has a fashion sense whoever you are and your style represents you. My style I would describe as being more glammed up more red carpet. It has to do with a fierce and confident woman who when walking into a room all the heads turns. That type of women is pretty much my clientele and my type of style.
3.When did you realize you wanted to become a fashion designer?Pretty much all my life as far as I can remember! I always watched the Oscar’s, Golden Globes, and the red carpets. While everyone was interested in the actress and actors I was into the gowns and it’s something that I truly loved. I didn’t do it before starting college although I did want to do it but back in the day I still wasn’t out as being gay and being an architect or interior designer was a bit more suitable to play the role of being a more straight guy and I didn’t pursuit fashion but later in your life you realize that life is short and you have to live your life doing what you are passionate about. Things just work out and I am focusing on evening wear and now I am doing a lot of bridal wear. I am actually currently working on my ready to wear bridal collection and launching it in November 2015. The bridal wear will be global and placed in different boutiques from LA to Atlanta, New Orleans, and Dubai.
4. Who are some of your favorite designers or someone you look up to in the industry?There are really too many to list but I will tell you my favorite one’s that I really look up to: Karl Lagerfeld and Ellie Saab.
5.How long does it take you to construct a piece?The way I have things set up right now, I do have 3-dress makers 1 premier who is the headdress maker and I do have other dressmakers. I don’t personally create the dress I design it! Depending on how elaborate and deep the work of the gown is it requires a simple evening gown to take up to 4-5 days to construct, a wedding gown takes a couple of weeks or so but we do 3-4 fittings per bride before the completing it. So we do ask at least 3 months in advance orders for bridal so we can work on it and have the proper sizing and have the dress to perfection before cutting the fabric.
6.Who are some of your favorite designers or someone you look up to in the industry?There are really too many to list but I will tell you my favorite one’s that I really look up to: Karl Lagerfeld and Ellie Saab.
7.How long does it take you to construct a piece?
The way I have things set up right now, I do have 3-dress makers 1 premier who is the headdress maker and I do have other dressmakers. I don’t personally create the dress I design it! Depending on how elaborate and deep the work of the gown is it requires a simple evening gown to take up to 4-5 days to construct, a wedding gown takes a couple of weeks or so but we do 3-4 fittings per bride before the completing it. So we do ask at least 3 months in advance orders for bridal so we can work on it and have the proper sizing and have the dress to perfection before cutting the fabric.
8.What inspires you when designing?Different things, I kind of put myself in a shoe of a very glamour’s, rich, and fierce women who is a boss and who likes to pay attention to when she walks in a room and kind of see what she would like to wear; show her curves make it sexy, the fabric is very beautiful, and rich. I like to take myself in this situation when I do designs but of course for other collections I get different inspiration from many places and situations. My last collection I had very heavy Persian and New Orleans inspirations – New Orleans, Persians, and I love gold details so I was inspired by my heritage and where I live but my main signature is what the fierce glamour’s women would want to wear and what she wants to feel like when walking into a room.
9.What message do you want your clothes to give/send?Fierce, Sexy, Attention-getter, Feeling glamour’s like queen, powerful. The gown is made for your body no matter the size and still is able to feel like a queen.
10.Where can readers buy your clothes?
My website would probably be a good place to go! Contacting us for directly consultation would be great. When the client wants a custom made dress we would like to see them in person or have them send us the measurements that we require to construct the garment. You can always email us with any questions. Follow us onInstagram, Facebook, Twitter and all social media for updates on stores that will carry my designs. (http://www.pedramcouture.com)
11. Who is someone you would like to dress?Charlize Theron is someone I dream of dressing. I love her personality, style, and smile.
12. What matters to you the most as a fashion designer?Everything matters, how a women feels when wearing my gown. It’s a lifestyle, I want them to remember me as someone who is different, luxurious, and when they touch the dress they can feel the couture and how well the garment is made. I want the people I dress to say, “I never wore something like this before, and this is what couture is”!
13. How would you describe your brand?
Luxurious, one of a kind, couture, detailed oriented. The fabric is very important to me I don’t just use any kind. I make it so that it has a majestic feeling to it so that my buyers and clients feel successful in it and want to buy it.
14. What advice do you have for aspiring fashion designers?
Try to stick to your vision to your dream! Be different in the world and go for it. Its hard, not easy but nothing good has ever come easy. There is a lot of competition in the industry so be ready to push boundaries and knock on doors and stay focused. It will work if you have a passion for it! At the end when the client is wearing it, you can then sit back and have a glass of wine and celebrate!
15. Where will you be presenting your newest collection? Fashion week?This season I am actually stepping back a little bit because I am working on my ready to wear bridal collection so I did not produce any runway collection for Spring/Summer to show this upcoming fashion season. I will be having several fashion shows probably in New Orleans for my ready to wear bridal collection. Next season for Fall/Winter which is going to be probably in March I will be showing in New Orleans, Los Angeles, Miami, and maybe in New York.
Interviewer: Barby McQueen